Bompani, who has been combining innovation and tradition in the Italian kitchen appliances for over 50 years, has chosen Pragmatika for all its Public and Media Relations with the aim of repositioning its brand on the highly competitive Italian market.

Modena, May 2011 – Bompani, a well-known company who has been producing cooking appliances in Modena since 1954 has delegated Pragmatikato provide Marketing Consultancy and manage Public Relations with the media.

All activities developed will be targeted toward increasing brand awareness, product visibility and at consolidating the company’s role of market leader in design, efficiency and quality on the domestic territory.

The experience acquired over half a century of business combines innovation and tradition in the home environment and has created a company philosophy which pays special attention to detail in the outline of every project, in the clean shapes created to harmonize the Made in Italy design with the state-of-the-art technology in furniture and space optimization.

“We believe communication is essential for those like us who try to evoke strong emotions by focusing on design and physical contact with the product: we are convinced that the strategic support of Pragmatika fully embraces our company’s philosophy and will establish important relations both with media and with our current and future customers” so commented Enrico Vento, General Manager of Bompani.

“Kitchen furniture is a stimulating world characterized by quality products, especially in Italy. We are proud to commence this new co-operation with Bompani, a consolidated company racing toward innovation since its birth in 1954. To communicate this brand will be a challenge for us but also a real passion which will be highly rewarding.” So declared Rossella Lucangelo, CEO of Pragmatika.